What Real Estate Marketing Techniques Sell Properties?
In a competitive market, standing out is key, and who better to learn from than a Founder & CEO or an Owner with hands-on experience? This article features seven innovative marketing techniques from top real estate professionals. From social media advertising that attracts buyers to AI-driven personalized virtual tours, these strategies are designed to boost property sales. Discover the first insight about social media advertising and the last on personalized virtual tours, and explore all seven expert recommendations.
- Social Media Advertising Attracts Buyers
- Lifestyle-Focused Video Tour Engages Buyers
- Immersive Virtual Tour Enhances Buyer Experience
- Facebook Marketplace Listings Gain Massive Engagement
- Entertaining Short Videos Boost Property Visibility
- Targeted SEO Practices Increase Property Sales
- AI-Driven Personalized Virtual Tours Attract Buyers
Social Media Advertising Attracts Buyers
For me, social media advertising is a particularly impactful strategy. In one instance, I was trying to sell a luxury condominium in the city. The property had been on the market for quite some time with no serious inquiries or offers. After brainstorming with my team, we decided to use Instagram and Facebook to showcase the property's unique features and amenities.
We created visually appealing posts and stories highlighting the condo's location, interior design, and breathtaking views. We also collaborated with influencers in the real estate industry to reach a wider audience.
To our surprise, within a couple of weeks, we received numerous inquiries and multiple offers for the property. The social media campaign had attracted the attention of potential buyers, and it created a sense of urgency as they saw others showing interest in the condo.
I believe this marketing technique was successful because it targeted our ideal demographic - young professionals looking for luxury living options in the city. It also allowed us to showcase the property's features in a visually appealing way, making it stand out among other listings.
Lifestyle-Focused Video Tour Engages Buyers
One innovative marketing technique I used to sell a property was creating a lifestyle-focused video tour that showcased not just the home but also the surrounding neighborhood and its amenities. Instead of a traditional walkthrough, the video highlighted how a buyer could live and thrive in the space-showcasing morning coffee on the patio, jogging trails nearby, and the vibrant local cafes.
This approach helped potential buyers emotionally connect with the property, envisioning themselves living there rather than just seeing it as a structure. The video was widely shared on social media and targeted through ads, drawing significant interest. Ultimately, it attracted a buyer who mentioned the video was the deciding factor. I believe this technique was successful because it focused on selling a lifestyle, not just a house, which resonated deeply with the audience.
Immersive Virtual Tour Enhances Buyer Experience
One innovative marketing technique I've put to good use for selling a property in recent times is that I created an immersive virtual tour of the property with interactive elements. Instead of giving my clients the usual video walkthrough, I took things a notch up by getting a 360-degree virtual open house kind of experience developed. This helped potential buyers explore the listed properties to their heart's desire and at their own pace. They could click on different hotspots of the property to get additional information, view before-and-after photos of recent renovations, and even get some details about the surrounding amenities without having to leave their home.
This technique was successful for many reasons.
First, it made the property feel much more accessible. Not everyone's free these days to show up for multiple in-person showings so the virtual tour gave them the liberty and flexibility to explore the property in times and ways that suit their lifestyles. Plus it allowed buyers to revisit certain areas of the home rather than face the woes of rushed or pressured in-person viewings. It also gave them a deeper sense of the space, from different angles to special features they might not have noticed in a standard tour. They could connect on a deeper level with the property which in itself becomes a motivational factor for potential buyers.
In a market where buyers are often busy and want convenience, this technique saved time for both parties while keeping the emotional appeal of the property intact. It felt fresh, tech-savvy, and unique, helping the listing stand out in a competitive market. Plus, it generated a lot of social media buzz. It provided a platform for us to share the property across social media, where it got shared and discussed, further boosting its visibility. This creative approach turned out to be a powerful tool that ultimately helped us close the deal quickly.
Facebook Marketplace Listings Gain Massive Engagement
We leverage Facebook Marketplace to market our properties -- but we always share the listing inside of area real estate Facebook groups, as this helps them get massive engagement. The key is to create a hook that gets them to engage, and you also have to be willing to respond to a lot of tire kickers - but you can find gems of property buyers here. This one is for buying properties - but we sent custom koozies to prospects which got a massive response and ended up getting a deal out of it!
Entertaining Short Videos Boost Property Visibility
One innovative marketing technique I used was creating entertaining short videos on social media. Instead of sticking with the traditional listing method, I filmed fun, quick clips that highlighted the home's best features. These videos received a large amount of views and engagement overall, which helped spread the word faster than a standard listing. I believe it was successful because people find visual content more engaging and shareable, allowing the property to reach a wider audience and make a memorable impression.
Targeted SEO Practices Increase Property Sales
To sell a property, I've leveraged targeted SEO practices and paid advertising, drawing from my experience at Summit Digital Marketing. A specific technique that worked well was integrating high-quality, location-specific content into digital ads aimed at potential local buyers. This increased the property's visibility and direct engagement in online searches, leading to higher-quality leads and, ultimately, faster sales.
For instance, I applied this strategy with a client whose online presence needed a boost. By optimizing their Google Ads with compelling content customized to neighborhood features, we increased their site's click-through rate by 1,000% and significantly improved conversion rates. This tactic helped connect the right buyers with the property, ensuring high engagement and successful, timely transactions.
What makes this approach successful is its dual focus: emphasizing the immediate geographical benefits of the property while employing precise SEO and digital advertising techniques to capture the interest of motivated buyers. This synergy ensures properties are marketed efficiently and effectively to the most relevant audience possible.
AI-Driven Personalized Virtual Tours Attract Buyers
From over a decade of experience in AI-driven marketing, I've honed techniques specifically designed for areas like real estate. One standout method we used was optimizing personalized virtual tours using AI technology. By merging AI with SEO strategies, we increased a property's online visibility by 75% and engagement by 40%. This attracted serious buyers who felt an emotional connection with the property before even stepping inside.
In a competitive market, our Genius Growth SystemTM, which I've crafted for home service businesses, proved valuable in real estate. By leveraging AI to analyze local buyer trends and preferences, we created targeted campaigns that resonated directly with potential buyers. For instance, enhancing Google My Business profiles boosted a client's local search ranking, drawing high-quality leads-similar to how we lifted Brooks Electrical Solutions in a crowded market.
Furthermore, the implementation of AI-improved real-time ad campaigns, akin to our Genius PPC AdsTM, allowed us to capture high-intent leads efficiently, reducing ad spend waste by 30%. This precision targeting ensured that our marketing efforts reached stakeholders actively searching for properties, resulting in faster sales and higher ROI.
